Women are increasingly embracing the Internet and looking to it more and more for all kinds of solutions. This is your chance to share some knowledge about your business or something you truly love to do with other women. How? - you say....
As Women, we tend to be collaborative and enjoy sharing what we know and love with other women. The Internet provides us with the vehicle to do this with minimal investment of time and money - but with the potential for significant rewards.
If you are among the women who already have their own websites, then you can harness the power of the Internet by packaging and offering information about what you know/love on your website(s) in the form of downloadable informational products.
If you don't already have an Internet presence with your own website, then you can get a small informational website with ecommerce capabilities and then follow the same formula.
The key requirement is that you have the most basic ecommerce solution, that is, a shopping cart. If you've every bought anything on the Internet, then you have most likely used this online ecommerce "shopping cart" solution. You simply select whatever you want to buy and put it in your virtual shopping cart, essentially the same as in any store, and then proceed to the checkout and pay.
Once you (or someone on your behalf) has entered the proper order data in you online shopping cart program, then your online shopping cart automatically makes all the necessary calculations for all of your online sales. This ecommerce solution usually requires setting up a merchant account and gateway, or similar solution, to facilitate credit card or other type payments.
With most shopping carts, your customers are generally sent an automatic email, known as an autoresponder, confirming their purchases. The shopping cart can also supply them with the appropriate website links that are needed for the purchase of downloadable informational products, provided that your shopping cart includes the option necessary to process downloadable products.
A downloadable informational product refers to any type of information that is provided to the customer by means of the customer clicking on an "Internet link" that enables them to gain access to the information purchased. These "links" can take the place of a printed book (e-book), CD (downloadable audio) or DVD (downloadable video). Thus, these informational products can be written, audio, video or any combination of the preceding media, for example, a business "toolkit" can be a written workbook with audio.
Internet technology enables women to create these informational products with relative ease. The written material can be uploaded to the Internet as an informational product by saving the content to a PDF file; whereas, the audio material can be uploaded as an informational product by saving the content to a MP3 file. These files can then be uploaded to your shopping for automatic purchase and downloading by your customers. It's a straight forward process once you understand the basics.
In addition to follow-up email and downloadable product capability, your shopping cart may have other enhancements that include newsletter/broadcast capability (an excellent marketing tool), custom forms (great for feedback), affiliate program so others promote your website, and so forth. You would be amazed at what a top notch shopping cart application offers. One of the easiest shopping cart applications to use that does offer all of the preceding features is 1ShoppingCart.com.
This article provides you with a brief overview of how you can use your own website to package your knowledge and expertise by developing and marketing online informational products through the effective utilization of ecommerce solutions.
Now is the time for You to harness the power of the Internet... for more success with less stress!
About Paula Constantino
As CEO & Founder of Women's Support TEAM, Paula Constantino, who started law school at 40, views life as a continuous learning process, with all of us constantly evolving and reinventing ourselves. She has been admitted to practice law in four states (NY, NJ, GA and MD) and was a medical malpractice and personal injury trial attorney in New York and then in-house counsel for a high-tech startup in Maryland.
In addition to being a trial and transactional attorney, Paula has been a business consultant helping small businesses be proactive and then was wellness consultant for Nikken, a company that provides products and support to enable people to achieve a complete and fulfilled life. Both of these experienced enriched her life to take her to her true passion of women helping women through her own online business.
As entrepreneur, Paula first worked with her business partner with a predecessor company, Women’s Community. She then formed her own company, Women's Support TEAM (Together Everyone Achieves More), which is a web-based one-stop resource helping women achieve more success with less stress globally – through a TEAM of more than 145 Mentors, coaches, digital informational products, speakers’ panel, events, articles, affiliates with life and business solutions, resource links and more. This website (www.WomensSupportTeam.com) provides women with rich resources to enhance their lives and to build their business… all while having fun and enjoying life to its fullest. The ultimate goal is to provide practical information to women globally - through the movement 1000 Women Can Change the World.
In addition, Paula has also created other online resources at www.FindACoachOnline.com providing coaches and consultants with a click of a mouse and a telephone and www.PackageYourself4SuccessOnline.com for harnessing the power of the Internet.
Paula is a coveted speaker – having recently spoken at the International Business Women’s Conference in DC and the International Limo Digest Show in Atlantic City, NJ. Paula is a member of numerous women’s organizations, including:
• ABWA (American Business Women's Association)
• ABWA Express Network
• eWomenNetwork
• NAFE (National Association for Female Executive)
• NAWBO (National Assoication of Women Business Owners)
• WITI (Women in Technology International)
NAFE nominated Paula for Office Depot's 2007 Business Woman of the Year award.
Her passions include spending precious time with her family, photography, traveling, horses and sailing, generally experiencing life to the fullest.
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