Highly successful businesses today have developed visions for their organizations and have the vision integrated throughout the company and all that happens in the company. However, there are far too many businesses today, even some that may be considered successful, that have no clear vision and have no real plan for the future of the company. There are some people that have a great fear of strategic planning and of developing a clearly defined vision. And sometimes the fear stems from the lack of knowledge of strategic planning and/or confidence that the people and the organization can actually succeed in developing and implementing a sound strategic plan.
This fear and the lack of confidence can be minimized by following some strategic steps I have used and that my clients have used through strategic thinking business coaching. Here are ten recommended strategic steps to take in order to achieve your business vision.
1.Develop a clearly focused and defined vision statement for your business or organization. This vision statement should be a description of the image of your business that you feel very compelled to achieve.
2.Develop a clearly defined and focused mission that defines how you are going to achieve your vision. This mission statement will include the action(s) necessary to achieve your vision.
3.Identify your core values or guiding principles for your business. These are statements to define who you are and what guides you day in and day out in your business.
4.Develop a list of short term (usually less than 1 year) goals that will help you achieve your business vision.
5.Develop a list of long term (more than 1 year and usually up to 5 years) goals that will help you achieve your vision.
6.Create a strategic planning team to assist in the achievement of your business vision.
7.Commit to strengthening your personal foundation. The larger and more complex your business vision the stronger your foundation must be. This means a commitment to eliminate all sources of negative energy, distractions and anything that will be an obstacle or impediment to achieving your business vision.
8.Seek outside advice through mentoring and/or coaching to serve as a sounding board and to provide guidance and coaching on some of the tough decisions you will need to make to reach your business vision.
9.Celebrate successes along the way to achieving your business vision.
10.Share your business vision with everyone in your business or organization. Commit to integrating and implementing whatever is necessary throughout the company to reach your business vision.
About J. Glenn Ebersole
J. Glenn Ebersole is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of coaching, strategic thinking and planning, marketing, public relations, management, and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm.
He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is known as "Your Strategic Thinking Business Coach" and is the author of "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" a monthly newsletter and has published more than 345 business articles. Glenn develops and presents seminars and workshops on marketing, public relations, business ethics, strategic thinking & planning, crisis communications and crisis management. He also has many professional speaking topics with a few of the most popular being:
1. "Success in the Years Ahead Through Marketing or Divine Intervention"
2. "How To Prevent Foot In Mouth Disease - A Prescription From The PR Doctor For Healthy Media Relations"
3. "What To Do Before, During and After It Hits The Fan - A Plan For Crisis Management"
4. "The Business of Ethics and The Ethics of Business"
Glenn has also been called "The PR Doctor" due to his experience with writing prescriptions for healthy media relations; his treating & curing some unhealthy media relations for clients; his presentation of seminars and workshops on how to work with the media; and his considerable experience in advising and counseling clients in dealing with crisis communications with the media.
Ebersole began his multi-faceted career in 1970 with the Commonwealth of Pennsylvania and worked in various transportation-related departments. During his government service he traveled throughout the United States directing a variety of special transportation-related projects, including involvement in the marketing and public relations parts of these projects as well. During his state government service he received accolades from legislators and cabinet members.
A native of Lancaster, PA, Ebersole is also a Registered Professional Engineer in five states and has a Bachelor of Science Degree in Civil Engineering and a Master of Engineering Degree in Engineering Science from the Pennsylvania State University. He is listed in: Who’s Who In The East; Who’s Who In Finance & Industry; Who’s Who Of Emerging Leaders In America; Who’s Who In Advertising; Who’s Who in Science and Engineering; Who’s Who In America; and Who’s Who In The World. He is also a lifetime member of The Pennsylvania Society.
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