How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, "The PR Doctor" has a series of strategic PR tips and prescriptions to help.
This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.
Strategic PR Tip #21: Understand that PR is a 24 hour business, 7 days a week and 365 days a year. Call up newsdesks outside normal hours and talk with journalists at times that do not conflict with their deadlines.
Strategic PR Tip #22: Always have good photos/images with your news releases since stories are visual.
Strategic PR Tip #23: Commit to scanning the news on a daily basis to learn more about your relevant media. Look for the top story topics each day.
Strategic PR Tip #24: Make your PR fun. Create your own news and your own ideas. Be creative with funny stories.
Strategic PR Tip #25: Appoint a company spokesperson that can stay calm in tough media interviews and during times of negative publicity.
Strategic PR Tip #26: Develop and practice a crisis communications plan for your organization.
Strategic PR Tip #27: Be visible, honest & available throughout periods of bad news or negative publicity.
Strategic PR Tip #28: Communicate in a timely manner without delays during crisis situations.
Strategic PR Tip #29: Seek outside advice to assist in dealing with negative publicity.
Strategic PR Tip #30: Always be honest with the media.
About J. Glenn Ebersole
J. Glenn Ebersole is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of coaching, strategic thinking and planning, marketing, public relations, management, and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm.
He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is known as "Your Strategic Thinking Business Coach" and is the author of "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Business Coach" a monthly newsletter and has published more than 345 business articles. Glenn develops and presents seminars and workshops on marketing, public relations, business ethics, strategic thinking & planning, crisis communications and crisis management. He also has many professional speaking topics with a few of the most popular being:
1. "Success in the Years Ahead Through Marketing or Divine Intervention"
2. "How To Prevent Foot In Mouth Disease - A Prescription From The PR Doctor For Healthy Media Relations"
3. "What To Do Before, During and After It Hits The Fan - A Plan For Crisis Management"
4. "The Business of Ethics and The Ethics of Business"
Glenn has also been called "The PR Doctor" due to his experience with writing prescriptions for healthy media relations; his treating & curing some unhealthy media relations for clients; his presentation of seminars and workshops on how to work with the media; and his considerable experience in advising and counseling clients in dealing with crisis communications with the media.
Ebersole began his multi-faceted career in 1970 with the Commonwealth of Pennsylvania and worked in various transportation-related departments. During his government service he traveled throughout the United States directing a variety of special transportation-related projects, including involvement in the marketing and public relations parts of these projects as well. During his state government service he received accolades from legislators and cabinet members.
A native of Lancaster, PA, Ebersole is also a Registered Professional Engineer in five states and has a Bachelor of Science Degree in Civil Engineering and a Master of Engineering Degree in Engineering Science from the Pennsylvania State University. He is listed in: Who’s Who In The East; Who’s Who In Finance & Industry; Who’s Who Of Emerging Leaders In America; Who’s Who In Advertising; Who’s Who in Science and Engineering; Who’s Who In America; and Who’s Who In The World. He is also a lifetime member of The Pennsylvania Society.
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