7 Ways To Build A Fence Around Your 'Herd' With A Client Newsletter

They're out there. Waiting, watching just ready to pounce on your clients.

Your competitors want 'em and if you're not on the lookout, they'll steal your 'herd' right out from under your nose.

Sending your client or patient a newsletter every month will stop these thievin' poachers and rustlers.

Here Are Seven Reasons Why It Works:

1. Newsletters create loyalty.

People don't buy from businesses. They buy from people. Sending a monthly newsletter builds customer relationships that can last a lifetime. Doing so regularly will reinforce that relationship. And when it come time to buy a product or service again, they'll remember you and not even consider another company.

2. Newsletters sell products and services.

The bottom line is to sell what you have to offer. A monthly newsletter serves as a platform to educate your customers on your products and services, creating informed consumers.

3. Newsletters generate a high ROI (Return On Investment).

Sending custom newsletters is smart marketing. It generates ROI many times over the actual cost of the newsletter, especially when compared to coupons, mailers and yellow page ads.

4. Newsletters separate you from your competition.

When your clients receive a custom newsletter from your company to them personally, they'll instantly recognize your company as a cut above the rest. That's because other businesses don't include a customer newsletter in their direct mail marketing plans. They are reduced to hopes and prayers their customers will remember to call them.

5. Newsletters establish regular communication.

This realates to the first point. Your newsletter tells your customers you care about them; that you want to stay in touch. It's a golden opportunity to thank them for their business, let them know who has been referring you. Many companies offer their clients prizes and gifts in their newsletter plus promote new specials for that month.

6. A well-produced newsletter creates fun for your clients.

A client newsletter is NEVER all about you.

It's about your customer and what interests them. A newsletter that creates fun and is informative gets read...: Period. If it's just a 4 or 6 page commercial advertisement, you can be certain it will get tuned out and never opened again.

7. Newsletters are the best value for your marketing dollars.

Newsletters focus on customer retention. And it's a whole lot easier and less expensive to keep a customer than it is to get one. Spending just a few bucks (about 20 bucks a year) is a smart way to keep your name flashing in your customer's minds.

JUST DO IT!

You MUST 'get' this to be successful in today's new economy. What worked for you even two years ago may be much less effective today - in fact, it may not work at all.

Client newsletters will build an impassable fence around your clients. It's so insurmountable they would never even consider calling your competitors.

It doesn't matter what business you're in or what service you offer.

It's irrelevant whether you do business in a small town or a large city.

Life today moves at the speed of light. And so does the conscious awareness people have about you and your business. A monthly client newsletter guarantees you always stay in their 'awareness path.'

A content-friendly, direct response-driven client newsletter is a proven, take-it-to-the-bank marketing strategy that will bullet-proof your relationship with a customer or patient.

And they will continue to buy from you over and over again.