After nearly a decade of counseling hundreds of such patients, extensive research of everything from German missile guidance technology (then more advanced than our own) to hypnosis, and testing his evolving "success conditioning" on athletes, salespeople and others, Dr. Maxwell Maltz published his findings and then-radical ideas in the book "Psycho-Cybernetics" in 1960. The book was an instant bestseller. Over the next ten years, Dr. Maltz's articles were published in Cosmopolitan, Esquire, Reader's Digest, and many other magazines. Corporations sought him out. He became a much-in-demand speaker and individual athletes, artists, and executives sought his counsel.