Dan Kennedy runs his own business consulting practice and a publishing company. He writes at least one, usually two books a year, has two newsletters and a daily radio show. In 1995, Dan organized the new Psycho-Cybernetics Foundation to perpetuate and advance the works of Dr. Maxwell Maltz, the pioneer of self-image psychology in America. Kennedy's books and cassette programs have been featured repeatedly in Success, USA Today, and Inc. magazine.