Joe Polish is the President of Piranha Marketing, Inc., a publishing/training/coaching business based in Tempe, Arizona. A self-made millionaire, Polish has organized products, people, intelligence, and hundreds of joint ventures and strategic alliances in a unique way that has led not only to great personal success, but to success for thousands of others affiliated with him or influenced by him. Most of that success is the result of his discovery and application of direct-response marketing. His integrated advertising, marketing, and business development system has been licensed and adapted for use in over ten industries. Polish is much in demand as a speaker, and he has been featured in numerous niche magazines and on television as an advocate against unethical advertising, most recently on ABC's 20/20. Outside of his business, he occasionally consults for clients who want to dramatically improve and reinvent their business.