Robbie Kellman Baxter (rbaxter at peninsulastrategies dot com) is president of Peninsula Strategies, a consulting firm that helps technology companies analyze market opportunities and risks. She has worked with industry leaders like Netflix, Yahoo! and Oracle, as well as dozens of venture-backed startups. A popular speaker on market strategy, social networking and entrepreneurship, Robbie has been quoted in the New York Times, eCommerce Times and SF Examiner. Learn more at http://www.peninsulastrategies.com