Seth Godin is Vice-President of Permission Marketing at Yahoo! He founded Yoyodyne, the first company to create promotions and direct-mail campaigns online, and helped build the company into the online Permission Marketing pioneer before selling it to Yahoo! in 1998. Yoyodyne clients include Block, Sprint, Columbia Record Club and hundreds of other companies. Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinking authors as Arthur C. Clarke and Michael Crichton. He is a recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.