In this program, "Persistence ... What It Really Means," Gary Coxe teaches you how to increase your persistence when it comes to achieving your worthwhile goals in life. Listen as Gary shares how persistence has paid off in his life and in the lives of the people he has studied. Gary reminds you that more often than not, the only thing standing between you and your goals is your willingness to persist.

But is there a right and a wrong way to persist? Yes! And Gary will show you the difference.

Most people think about being persistent as something used by over-aggressive sales people but that's simply not the case. The best examples of persistence are to be found in the life stories of people who had a dream and just wouldn't give up.

"Persistence" will give you the tools and techniques you need to achieve your goals faster and with less effort than ever before. The brand of persistence that Gary teaches is elegant and effective. After listening to Gary's program, you'll never again want to give up on any of your dreams.

In "Persistence," Gary will help you to:

* Learn how to become more persistent with approaches that produce results and good will.

* Learn how to get in touch with the people who can help you achieve your goals.

* Learn the best type of persistence to use in different situations.

* Learn when to be persistent and when to walk away.

* Uncover the reasons why you may have given up too soon in the past.

* Learn why emotions play such a large role in the level of persistence you use and how to control them.

* Stay focused on what's most important.

If you are in sales, this program is an absolute must. There's simply no question about that. Gary shares how to take your sales career to the next level by using persistence. However, if you think you're not in sales and that this program doesn't apply to you, you may want to rethink that position. All positions involve selling even if it's simply selling yourself. Let Gary show you how to get what you want in life with a host of techniques for being more persistent.

The world's most successful people understand and use Gary's secrets to persistence.

TABLE OF CONTENTS

CD 1

Introduction -- What Does Persistence Really Mean? Listen as Gary Coxe tells his personal story of overcoming major obstacles. What if it takes 2,000 phone calls? Most important quality relative to business ... being persistent! Do you fit the mold of being a persistence person? Gary's definition of persistence. What the success of others means to you. The power of staying focused. The emotional component of persistence. What is intelligent persistence? Why you shouldn't wait for opportunity to knock. Controlling your life. Why opportunity might be passing you by. How to use persistence in selling. The brake point in all selling situations. What does "I'll call you" really mean? The ultimate key to success. The guaranteed technique for overcoming obstacles. Can you be too persistent? Things to avoid. Why you shouldn't wait for people to call you back. How to choose which people to follow up on. What rejection really means.

CD 2

The next step in persistence. Why most people give up. How you can avoid the trap of discouragement. How to use a sense of purpose to move beyond challenges. Why your sense of purpose has such a powerful impact on results. Why the purpose behind your actions will determine your drive and enthusiasm. What's the opposite of persistence and how you can use this knowledge to your advantage? How to control your emotions. The psychology of persistence. Your early development as a child and what it taught you about persistence. The emotion of discouragement and how to control it. Goals and persistence. A guaranteed method for staying focused and being clear about your future. A lesson we can learn from bees. The smart person believes half of what he hears and knows which half to believe. How Gary became a pilot. Learning how to be fully committed.

CD 3

The law of averages and getting up to bat in life. How many times should you try to get the result that you want? The value of using multiple approaches. A three-step system for staying on track. What losing hope really means and how to overcome it. Understanding the true connection between hope and motivation. Defining the real problem. The best way to keep score on an ongoing basis. The power of belief and how to develop it. How much to take on at any one time and how to prioritize for maximum results. Sleep, diet, and performance. Positive and negative associations. Building a team that will really support you in achieving your goals. The best marketing materials.

CD 4

Attitude adjusting statements. How to develop the best attitude adjusting statements for yourself. Are your perceptions of the world and yourself working for you? The value of your perceptions and how to change them. How to overcome being lazy. Effort and your time perspective. The value of coaching. Do you need a coach? What is the real price of what you want? Making intelligent adjustments to your goals. What is step braking? Expectations and actions. What you can learn from your early experiences in life. Self-esteem and persistence. Guilt and persistence. Developing a leverage list. How to get the absolute best from your talents and abilities. Dealing with "what ifs" and negative self-talk. Hurtles, obstacles, problems and quitting. Using your past experience to maximum advantage. Mental programming and overcoming fear.

CD 5

An example of how Gary approaches prospects. Getting a return phone call. A persistent attitude. Find the right person before turning on the persistence. Learning how to be innovative in your approach. How Gary develops a pattern of success. The value of recording and studying your experiences. The most powerful word to those who are persistent. Magnifying and shrinking fears. Controlling and using your imagination. Where we can make the best breakthroughs in learning. How to use a "sense of urgency" to achieve your goals. Interesting stories and experiences with valuable lessons.

CD6

Do you fit the mold of being persistent? Changing the habits of America? Learning from the failures of others. A story of persistence. A grocer and entrepreneur worth studying. Getting clear about your true objective. Commitment versus involvement. Stepping up to the challenge and the rewards of persistence. Techniques for staying focused. Making work fun.

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